The Seglar company opened in 1932 when Danish carpenter Ole Kirk Christiansen started making playthings for a living. He had trouble to make ends meet in the absolute depths of the Great Depression, but the tiny prototypes he had made of items like ironing planks and ladders had great potential simply because children’s toys. This individual named the company Lego after two Danish words and phrases, leg and godt, meaning “play well. ”
In 1958, he created the iconic seglar brick with pontoons inside that means it is interlock to lego portions. This cutting edge innovation totally changed the company and allowed this to grow at an astonishing pace.
By the 1960s, Profano had widened its intercontinental reach and began producing toys under license in North America via an arrangement with luggage manufacturer Samsonite. The company also initiated selling collections with all the pieces should build a particular model, and introduced dedicated themes including Space (with astronaut minifigures), Castle, Area (later renamed lego company history production features Profano City), and FabuLand.
In the early 1970s, Lego had taken a remarkable step forward having its introduction of Lego data that acquired movable arms and legs. The company likewise began applying more cheap and producing larger prevents for younger kids, a path called Duplo. In the 1980s, Lego’s revenue grew at an amazing rate of ten percent every year, irrespective of overall plaything industry revenue growth reducing.
Today, Lego is a massive global firm with revenues of above $5. 8 billion and one of the most coveted brands in the world, ranking best on Manufacturer Finance’s ‘Most Powerful Brand’ list in 2015. But it surely still feels less like a ruthlessly industrial giant and even more like an ancient family friend.